STREETBLIMPS News Feed

Streetblimps Inks Deal to Provide Alternative Advertising in U.S. Malls

Jan D. — Thu, 13 Dec 2007 22:33:52 -0500

Streetblimps Inks Deal to Provide Alternative Advertising in U.S. Malls

GARDEN CITY, NY -Streetblimps, Inc., a company that implements alternative advertising campaigns, inked an exclusive agreement with atrium billboard provider Universal Media Networks to execute campaigns inside and around malls in major markets throughout the U.S. This new agreement enables advertisers to utilize Streetblimps alternative marketing capabilities, including: brand ambassadors for product sampling, demonstrations and more; Segways with signage and brand ambassadors; projection media displayed on the sides of buildings as still images or 30-second videos; sidewalk, street and floor decals; vehicle wraps; ad balloons; and mobile billboards.

Advertisers have begun looking at malls as a new media, said Doug Frantin president of Streetblimps, Inc., whose company covers every campaign with $6 million in liability insurance. Providing alternative advertising in and around malls gives advertisers what they want--easy access to national media buys in a location where consumers are primed to buy.

U.S malls attract billions of consumers each year. One leading mall operator recently disclosed a headcount of 2.4 billion annual visitors. That audience size is four to five times more than the total attendance at all professional and collegiate sports events nationwide. Visit Streetblimp's Premier Member Profile...

The media buyers have been requesting access to the lucrative mall territory, said Frantin, whose company owns its own equipment, staffing firm and production facilities, and never out-sources any component of a campaign. Many advertisers believe that mall advertising may be more effective than other mediums, because consumers are in a buying mindset.

Universal Media Networks CEO Allan Cohen said This partnership will enable us to provide the best options for advertisers that want to spread their message inside and or around malls. With malls being perceived as a highly effective form of new media, this alliance positions us as the industry leader.

Founded in 1987 Streetblimps is the original full service outdoor solutions company that implements out-of-home campaigns throughout North America. Headquartered in Garden City, New York, the company has offices in Los Angeles, Chicago, and Orlando. To deliver faster turn-around, better quality and more reliable service, Streetblimps manages every aspect of its marketing campaigns in-housefrom design and printing, to owning and maintaining its own equipment.

Streetblimps Launches Projection Media in 70 Markets Nationwide

Jan D — Thu, 13 Dec 2007 22:30:32 -0500

Streetblimps Launches Projection Media in 70 Markets Nationwide

GARDEN CITY, NYOutdoor and alternative advertising agency Streetblimps, Inc., has significantly expanded the reach of its projection media programs to more than 70-markets nationwide. This alternative advertising technique enables marketers to project still images or 30-second videos onto buildings in high-profile locations throughout the U.S.

Interest in projection media has exploded, said Doug Frantin, president of Streetblimps, one of the first companies to expand into the delivery of alternative marketing. We have responded to the demand from ad agencies by securing locations, creating demographic profiles and delivering scouting reports for projection media sites in more than 70 cities.

Projection media is a fast growing sector of alternative marketing, because it is highly targeted. Unlike other outdoor options that require a longer commitment, projection media can be implemented cost-effectively for a few hours or a few days. Additionally, the ads can be projected onto sites where traditional advertising mediums arent available.

Projection media surprises people, said Frantin, whose company owns all of its own equipment and never out-sources. Its a novelty that captures attention. Thats part of why it works so well.

Streetblimps scouting reports now provide detailed demographics for each projection media site. Advertisers can now pinpoint locations to reach highly targeted audiences.

Visit Streetblimp's Premier Member Profile...

An array of national consumer brands have already incorporated projection media into their marketing mix. During the past two years, Streetblimps has delivered more than 5,000 hours of projection medialeading the company to significantly expand its offering.

Founded in 1987,Streetblimps is the original full service outdoor solutions company that implements out-of-home campaigns throughout North America. To deliver faster turn-around, better quality and more reliable service, Streetblimps manages every aspect of its marketing campaigns in-housefrom design and printing to owning and maintaining its own equipment. Every campaign is staffed by insured workers and is covered by liability insurance.

Streetblimps Introduces Premium Non-Skid Sidewalk Decals

Jan D — Thu, 13 Dec 2007 22:25:48 -0500

Streetblimps Introduces Premium Non-Skid Sidewalk Decals

--Creates First Non-Slip Banana Peel--

GARDEN CITY (December 10, 2007)Out of home advertising agency Streetblimps, Inc., has introduced decals for floors, sidewalks, streets and nearly any other interior or exterior surface that are guaranteed non-skid and remove with no residue. To illustrate the quality of its decals, the agency has created what it bills as the first non-slip banana peela banana-shaped decal guaranteed not to cause slips and falls.

We are so confident in the safety of our decals, that we indemnify our clients with $6 million in insurance coverage for every campaign, said Streetblimps President Doug Frantin whose company completely cleans up after every campaign, leaving no sign that it ever occurred. Decals can be cut in any shape and size. The creative uses are unlimited.

Streetblimps uses 3-M adhesive materials to securely affix the decals to interior and exterior surfaces. The decals are textured to provide firm footing for pedestrians. The color printing, which is done in Streetblimps own production facility holds up to severe weather and high traffic.

Decals are growing increasingly popular, said Frantin. This line was created to put the publics safety first.

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Streetblimps Makes Headline News

Streetblimps Inc — Thu, 13 Dec 2007 22:16:14 -0500

Streetblimps public relations campaign has yielded 89 stories about the company since launching in June. The goal of the campaign is to help lead flow and to make Streetblimps the obvious first phone call for any media buyer.

The press coverage has announced the expansion of projection media into more than 72 U.S. markets. The companys unique Google Earth tracking of mobile billboards was the profiled in Ad Age, MediaWeek, Media Buyer Planner and on the Great Outdoor Network, among others. Most recently, the access to malls provided through a strategic alliance with Universal Media was highlighted in MediaWeek.

Future press releases will highlight cool campaigns, such as the ACUVUE program in malls and the recent video screens used at the car show. Another announcement will highlight the street decals.

The volume and quality of stories about the company will position Streetblimps as the clear leader in the out-of-home marketplace. Additionally, we are educating current and potential clients about the danger of doing business with less established companies in the industry.

Streetblimps Incorporates Google Earth

Streetblimps — Thu, 13 Dec 2007 22:15:59 -0500

Streetblimps, a company with a fleet of 80 mobile billboards, has incorporated Google Earth into its GPS monitoring.

The technology allows advertisers to detect a trucks location within 50 feet, enabling them to track their mobile campaigns in real time, writes Mediaweek.

It is the first mobile billboard company to incorporate the technology, according to Streetblimps.

Promotional Marketing Magazine Presents

Jan D — Thu, 13 Dec 2007 22:15:31 -0500

Promotional Marketing Magazine Presents:

October 2, 2007

Streetblimps, a company that implements out-of-home marketing campaigns based in Garden City, N.Y., has become the first mobile billboard provider to incorporate Google Earth into its GPS monitoring. The new technology uses satellite imagery to depict a trucks location, within 50 feet. Streetblimps monitoring system enables clients to track their campaigns in real time and is managed by an independent third-party.

Our system sets a new standard of accountability, said Doug Frantin, president of Streetblimps, whose company owns its own fleet of more than 80 mobile billboards in major markets throughout the United States. The mobile billboard industry has lagged behind other advertising mediums when it comes to auditing. Now, our clients can see exactly where their trucks are whenever they want to.

The first independent audit to verify customer reach was conducted in 2000 by the Traffic Audit Bureau, a not-for-profit organization that audits the circulation of out-of-home media in the United States. Since then, standards have been updated and refined. However, Streetblimps is the only company that has incorporated Google Earth, so clients can monitor the status of their campaigns in real time.

For more information, call (631) 741-7700 or visit streetblimps.com